I’m TP Spaapen, entrepreneur, sales performance coach, and founder of OJP, Ontketen Je Potentieel - Unchain Your Potential.

I believe in people, in their strength, their talents, and their fantastic potential that’s still waiting to be unlocked. I’ve believed that since I was a kid. My work lives where human behavior, communication, and commercial performance meet, helping ambitious people and teams see reality clearly, build real trust, and take focused action to grow into more. That’s what I do.

I didn’t start in personal development. Growing up in an entrepreneurial family in Brabant, I moved 19 times across five countries before I was 23. Every move became a surprising advantage, a fast track in understanding people, adapting quickly, and creating genuine connection with strangers. I didn’t realize it then, but it shaped my strongest skills and laid the foundation for everything that followed. 

I got my I.B. diploma at A.I.S and earned my BBA from Newport University, building a foundation to match the real-world experience I was longing for. All my class mates continued with MBA's, but I after learning for many years, I was eager to start doing. My first jobs were all in sales.

Just before my 25th birthday, I founded my first company in the mobility sector and built it from zero. I learned fast, sometimes the hard way, but always forward. Five years later I sold it to the Dutch market leader. After that came more companies, more sales leadership, more scale, and more learning.

Sure, the road wasn’t always smooth, but it was super meaningful. In 2010, during the peak of the financial crisis, I had to pivot quickly, I rebooted my IT training consultancy company, with outside investors and rebuilt. That same year, my father passed away without warning. It was a turning point that tested everything, and it also deepened my perspective, curiosity and re-aligned my drive.

I doubled down on what I love most, helping people and teams get the best out of themselves, consistently, in the real world. Effective behavior, sales, growth!

My clients get 30 years of field experience, with battle scars, the wins, and the practical clarity of what actually works when performance matters.

Over the past 25 years, I’ve helped more than 41,600 professionals across 1,000+ organizations, from 51 nationalities worldwide, through training, coaching, and implementation programs. With my practical methods, Authentonomics, Core4 People Skills, and ABSintoACTION, I help entrepreneurs, sales leaders, and consultants execute with confidence, lead with curiosity, amplify authenticity, and Unchain Their Potential, for growth. 

Outside of work, I’m a family man first. My world is anchored by my wife Peggy, our daughters Lennon and Dylan, and our Labrador, Matsie, in Nederhorst den Berg. You’ll find me playing guitar, writing, mountain biking, or cooking something Italian, always learning, always building, always moving forward.

Doing BETTER, becoming MORE.